Marketing Your Website
Many people think that creating a website is the only main piece of marketing needed to do online. Your website is the first piece of marketing you need to complete. The second piece of marketing is creating highways to your site.
YOUR WEBSITE IS LIKE A GLOBAL CITY
Think of your website like a global city. Every global city has airports, highways, train tracks running into and through the city. You need to think of your website like this.
These airports, highways and train tracks are the search engine listings and social media mentions that are linking back to your website. Your website is the central focal point where people pass through to get your valuable information.
CREATING A PATH TO YOUR WEBSITE
People who are interested in your product and service want to like or subscribe to your business. The best way to do this is to create profiles in social media sites. These include:
Creating these social media profiles is laying the tracks and roads to your website. The next step is to add fuel to this with helpful information that leads back to your website. On your website, your pages should have helpful information on information in your industry. When you add a post onto these social media sites add link to those pages.
CREATING A SUPER HIGHWAY
To get even more customers to your site you can create many helpful pages of information using a blog posts. Blog posts are simply pages of information on your site you can add through your site admin after your “brochure website” is completed.
When you add helpful industry information int your site you can then add this to your social media sites. People who are interested in this information will have more reason to visit your website. From this point they will want to find out more about the website they are visiting. They will find out about your product and services.
OWNING "BUCKETS" OF CUSTOMERS
The final step in generating superhighway is to put your visitors into “buckets”. This means using Google AdWords and creating an audience for particular visitors. Once you have a certain level of people in a bucket you can then advertise your product to them through display ads.
A COMPLETE MARKETING PROCESS EXAMPLE
Let’s run through a full example taking into account all that has been discussed.
STEP 1 - You have helpful information about example “Service B” on a page in your website
STEP 2 - You create a post in social media linking to this Service B page on your website
STEP 3 – Your client visits the page, is thankful for the information and is now aware of Service B
STEP 4 – Google AdWords puts this client who visited the page about Service B into a bucket and waits for that bucket to get full (eg. 100 audience visitors)
STEP 5 – You create a Google AdWords ad now for those 100 visitors in your bucket to buy product Service B. These visitors will be reminded of your Service B whenever they search the web, visit web pages or watch YouTube. You can choose how long you want to show Service B to them.
There is no "one marketing process" because it is up to you how much marketing you want to do for your website. You can create a brochure website for branding or you can create a super highway to it.